The new arche

.....The images in combination with their words show the equality, or in other words: they show the uniformity of people and things. This uniformity serves the production increase. For the sake of production increase, products and consumers are equalized as much as possible. The meaning of yet a possible difference remains uniform in the sense that too great a deviation of the average will always be taken off the cost balance. 

When we talk about archè:

Architecture didn't come into existence because of buildings etc., but because of the determining archè. The old Greek word archè means, the departing point from which one wishes to start the building (work with the tectonical) as well as the end goal which one wishes to accomplish (how one deals with the tectonical to reach a specific goal). Within the life of free energy people are viewed as energy suppliers, producers and users.